Services Marketing Analytics & Attribution
Digital Marketing

MARKETING ANALYTICS & ATTRIBUTION

Know exactly what is working and what is wasting money.

Day rate
£900/day
Category
Digital Marketing
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Overview
Most businesses are flying partially blind. GA4 is not set up correctly, conversion tracking is missing events, and the attribution model in the ad platform bears no relation to what is actually driving revenue. I have seen this across every client I have worked with. Getting analytics right is not glamorous work, but it is the difference between making good decisions with your budget and guessing. I set up clean, accurate tracking across your channels and build attribution models that reflect how your customers actually buy, not how the platform wants to claim credit.
My approach
I audit your existing tracking setup: GA4, Google Tag Manager, ad platform pixels, and any CRM integrations. I identify where data is missing, duplicated, or wrong. Then I fix the implementation, set up proper conversion events, and configure attribution to match your sales cycle. The result is a reporting setup you can trust, with dashboards that show channel performance, cost per acquisition, and revenue by source.
What you get
  • → Analytics audit and cleanup
  • → GA4 setup and configuration
  • → Conversion tracking implementation
  • → Attribution modeling
  • → Custom reporting dashboards
  • → Data analysis and insights
  • → Monthly performance reviews
Deliverables
  • → Analytics implementation plan
  • → Configured GA4 property
  • → Custom dashboards
  • → Attribution models
  • → Monthly insights reports
Ideal for
  • → Multi-channel marketers
  • → Performance-driven businesses
  • → Companies with complex customer journeys
  • → E-commerce businesses
  • → Marketing teams needing data clarity
Tools & tech

Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery

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