WORK.

Project

ESSENTIAL AIDS: E-COMMERCE GROWTH THROUGH PAID SEARCH OPTIMISATION

From £30k to £1.25M per month: How paid search optimisation grew Essential Aids' e-commerce revenue by 4,000%

Result: £30k to £1.25M/month revenue · 4,067% growth in 33 months · ROAS avg 650% · CPA reduced 60%

E-commerce Google Ads Google Analytics Google Search Console

View case study →

Project

COMPLETE CARE SHOP: £100K MONTHLY SAVINGS THROUGH PPC EFFICIENCY

£100,000 monthly savings in two weeks, then five years of market-leading efficiency

Result: £100k/month saved in 2 weeks · revenue maintained · ROAS improved 3.0 to 13.3+ · ad spend cut 67%

Bid Management Google Ads Google Analytics Google Search Console

View case study →

Project

VENDABLY: DEMOCRATISING E-COMMERCE TOOLS FOR SMB RETAILERS

How we built a dual-platform ecosystem serving 1,000+ brands across 21 countries, managing 3M+ products, and providing free access to Google Shopping through our CSS …

Django Facebook Catalog API Google CSS API Google Shopping API

View case study →

Project

WORDTAIL: BUILDING A SAAS KEYWORD RANK TRACKER

How we built and operated a mid-market keyword tracking platform for 3+ years, raised £350k, and learned valuable lessons about product-market fit in competitive SaaS …

Automated Data Collection Cloud Infrastructure Django Python

View case study →

Project

GROWING HEALTHCARE E-COMMERCE FROM £6M TO £20M+ WITH PPC

How strategic PPC management, multi-channel marketing, and continuous optimisation grew Complete Care Shop's annual revenue from £6M to over £20M in under 3 years.

View case study →

Project

ICV OSS: AN OPEN-SOURCE DJANGO PACKAGE ECOSYSTEM

Seven open-source Django packages on PyPI plus a private catalogue, each its own repository with independent CI and release cycle, so projects adopt infrastructure instead …

Result: 7 open-source packages live on PyPI · flat dependency topology · tag-push releases via OIDC trusted publishing

Django Django REST Framework GitHub Actions Meilisearch

View case study →

Project

In development

VAMOS+: A COMMUNITY PLATFORM FOR PADEL

A padel-first platform bringing players, coaches, clubs, and suppliers onto one system, with free tools for everyone and revenue from transaction fees rather than subscriptions.

Alpine.js Celery Django Django REST Framework

View case study →

Project

In development

MAGMIFY: A MULTI-TENANT DJANGO CMS PLATFORM

A multi-tenant CMS and commerce platform using PostgreSQL schema-based isolation, with a headless content API and a Django and HTMX admin, built for SaaS builders …

Celery Django Django REST Framework HTMX

View case study →

Project

Pre-launch

JOBU: A BILINGUAL BOOKING PLATFORM FOR A SKIN THERAPY STUDIO

Website and client platform for a premium advanced skin therapy studio in Lanzarote: a bilingual marketing site, treatment catalogue, online booking with deposits, and an …

Alpine.js Celery Django HTMX

View case study →

Project

Pre-launch

DRYSTANE: SELF-HOSTED SECURITY AND A COLLECTIVE THREAT FEED

The commercial home for django-waf: a self-hosted web application firewall and a collective threat feed, built on the idea that security should be inspectable, not …

Result: Waiting-list capture live · threat-feed API built to a published wire contract · dogfood deployment for django-waf

Alpine.js Django HTMX PostgreSQL

View case study →

Project

In development

AGENTPM: A SHARED BRAIN FOR TEAMS BUILDING WITH AI AGENTS

A coordination platform for distributed teams running local AI agents: agents stay local and private, while the truth of the work stays central, so concurrent …

Result: Dogfooded across every project I run via the apm CLI · coordination facts live, never cached

Alpine.js Celery Django Django REST Framework

View case study →