Overview
Marketing automation is only useful if it is set up correctly and actually mapped to how your customers behave. I have seen plenty of businesses paying for platforms they barely use, or running workflows that fire at the wrong time and damage trust rather than build it. I design automation sequences grounded in real customer journeys. The triggers make sense, the timing is right, and the messages feel personal rather than robotic. The goal is to do at scale what a good salesperson does one to one: stay present, add value, and move people forward.
My approach
I start by mapping your customer journey from first contact to purchase and beyond, identifying the moments where a well-timed message makes a difference. Then I design the workflows, write or brief the content, and build them in your platform of choice. After launch I monitor performance, look at open rates, click rates, and conversion, and adjust where sequences are dropping off.