Services Marketing Technology Integration
Consulting

MARKETING TECHNOLOGY INTEGRATION

Get your marketing tools sharing data the way they should.

Day rate
£900/day
Category
Consulting
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Overview
Marketing tools that do not talk to each other create duplicated work, inconsistent data, and blind spots in your reporting. A lead captured in one system does not appear in another. A sale recorded in your CRM does not update your ad platform. These gaps are common and fixable. I have integrated CRM systems, ad platforms, analytics tools, email platforms, and e-commerce systems across a range of businesses. The work is technical but the goal is practical: one version of the truth that everyone in your team can rely on.
My approach
I map the data flows you need: what information needs to move between which systems, in which direction, and how often. Then I identify the best integration approach: native connector, middleware platform, or custom API work. I build and test the integration in a staging environment before switching it on, and I document exactly what was built so it can be maintained and extended without me.
What you get
  • → Integration assessment
  • → Architecture design
  • → Implementation planning
  • → API configuration
  • → Data mapping
  • → Testing and validation
  • → Documentation
  • → Training
Deliverables
  • → Integration architecture
  • → Data flow documentation
  • → Configured integrations
  • → Testing documentation
  • → Training materials
Ideal for
  • → Teams with siloed marketing data
  • → Companies needing marketing automation
  • → Organizations improving efficiency
  • → Businesses scaling operations
  • → Data-driven marketing teams
Tools & tech

Zapier, custom APIs, iPaaS platforms, various MarTech tools

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