Services MarTech Platform Development
Software Development

MARTECH PLATFORM DEVELOPMENT

Custom marketing tools built by someone who uses them professionally.

Day rate
£900/day
Category
Software Development
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Overview
Off-the-shelf marketing platforms cover the common cases. When your business has requirements that fall outside those cases: unusual data structures, proprietary algorithms, integrations the vendor does not support. In those situations you need something built for you. Having spent over two decades in both digital marketing and software development, I understand the marketing side as well as the engineering side. I built Vendably's campaign management platform from scratch to handle requirements that no existing tool could meet. That combination of domain knowledge and technical ability is not common.
My approach
We start by mapping out exactly what the platform needs to do and where existing tools fall short. I then design the data model and architecture before touching a framework, because the right structure at the start saves significant rework later. Development happens in short cycles with working software to review throughout. I document the system properly so your team can operate and extend it after handover.
What you get
  • → Platform architecture design
  • → Backend development
  • → Frontend/UI development
  • → Third-party integrations
  • → Data pipeline development
  • → Reporting and analytics
  • → Testing and deployment
  • → Documentation and training
Deliverables
  • → Custom MarTech platform
  • → Integration documentation
  • → User documentation
  • → Admin training
  • → Support handover
Ideal for
  • → Marketing agencies
  • → In-house marketing teams
  • → MarTech companies
  • → Data-driven marketing organizations
  • → Companies with unique requirements
Tools & tech

Django/Python, React, PostgreSQL, Redis, Marketing APIs (Google, Meta, etc.)

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